Ullcentrum was set up by Ann Linderhjelm in July 1998 . Ann has always had a genuine interest in natural materials and when she realised that the farmers threw away or burned a lot of the raw wool, she started thinking about how it could potentially be used.
Ann started by collecting the raw wool mainly from Öland but also regionally from around Småland and Blekinge. She then continued by creating Ullcentrum entirely from scratch, prioritising product development and design, thus creating a market for the local wool. Eventually a range of felted wool, yarn and knitted products was launched.