In 2010 Anneli Asplund started Anneko Design Sweden. She is the heart behind Anneko Design Sweden's products. She has designed over 100 patterns and is the founder of the company. Her love for her native Sweden has been her greatest inspiration.

A strong love for Swedish nature and culture is the basis for the Anneko Design Sweden brand. The brand offers environmentally friendly paper products and textiles with designs that are fun, bright, and colorful. All of Anneli's designs are inspired by the life around her and designed to highlight everything fantastic that Sweden has to offer. The brand is keen on always maintaining the highest quality and most of their products are manufactured directly in Sweden.